Ch 3. People Finding their Own Way: Health 2.0

The consumer persona's journey turns into discovery of resources that help them identify patterns and conditions similar to their experience. The health-seeker discovers conversations and content responsive to their questions. We do not need or expect an entire review of the space. But there Health 2.0 and Medicine 2.0 information products. These are resources / sites / services where consumers find support for their questions or health issues from the emerging social networks of others facing the same issue (see, for example: http://www.health2con.com ) Although Health 2.0 represents a current framing of this field of services, the field is changing so rapidly I would be reluctant to adopt this label in the book, for concern it would be outdated by 2010. Thoughts on this from those designing in this product space?br>